How To Sell To Other Businesses

Business to marketing seems like a foreign language to many people who are trying it for the first time. The consumer markets seems so much plainer and easier, after all, we're dealing with every day people. With businesses we feel we are dealing with some mysterious entity or some divine VIP, a thing whose persona is foreign to everything we knew in the every day human consciousness.

The reality that most people miss, and it's a well-kept secret, businesses are people. They are decision makers, executives, highly paid company officers, and even midgrade managers. At the end of the day though, they are people, selling to other businesses is no different than selling to people, except that you have to consider the kind of person you're selling to. Much of this involves trying to get into a person's head. What does a business owner or manager need and/or want? What things will improve their lives, and more importantly, the operations of their business? Answering these questions is the first key to selling to other businesses.

1: Identify Your VIP

The first step in creating a strong pitch for your product and service is considering your VIP, there may be more than one to consider depending on how the decisions are made. You have to know who you're selling to and then consider how your business can benefit them personally. As we discussed, you're dealing with real people, and they taking their own needs and desires into consideration as well as their roles in serving the greater needs of the company. Is your contact a buyer, a manger, or a business owner?

Depending on who you're speaking to, you'll want to come with ideas and features about what you have to offer and how it makes their lives easy as well benefiting their employer.

2: Don't Just Sell, Give Them Something They Can Use

Whoever your VIP may be, you can expect that someone has found them too, and they probably get multiple pitches a day for what you have to offer. A simple letter with a sales pitch is no longer enough to draw people in anymore. Because of this, you want to attach your sales pitch to something they can use. Many companies do this by offering white papers. White papers may be written as guides on important industry topics and trends, and may even highlight problems the industry is facing. This can be accompanied by a pitch explaining how you offer a solution. Either way the white papers are free and useful, so there's no harm in reading.

Writing effective white papers isn't easy, but it can be done.

3: Start With Value Over Price

When you're making a pitch to any business, you may find yourselves in the middle of a bidding war. Too many entrepreneurs focus in only on their prices as a way to put their best foot forward. While pricing certainly is important, it's far more vital to highlight the value your product has to offer. What can your product do that others can't. Can it save the company time or money even while requiring an investment? Can it make life easier for managers or help improve employee morale and productivity?

When you're making your bid don't advertise that you are cheap. If anything this will raise red flags if it's all you have to offer.

4: Highlight The Business Benefits

Whether it's in consumer to consumer or business to business marketing, even professionals have made this terrible mistake in copy-writing. Never just tell someone about the features of what you have to offer. Features are boring and no one wants to hear you list them all day long. They want to know how what you have to offer is going to solve a common problem. Just don't tell them “My computers have a lot of RAM” but instead consider, “Are you tired of losing valuable company time and money waiting for your computers to load? With our CPUs high RAM capability your upload, download, and processing speeds will be through the roof. You'll save time, money, and your business will be moving at lightning speed when processing your data!”

Benefits are everything. Nobody wants to know what you can do, everyone wants to know what you can do “For me”

5: Make it Easy To Act

Your call to action (CTA) is the grand finale of any pitch you write. It needs be dazzling and out of the park, but more importantly, it needs to be easy to act upon. Links in emails should be large, thought not obnoxious, and easy to see and click on, and MUST NOT BE BROKEN OR INACCURATE. Contact info should be prominent, accurate, and very visible. Like it or not, nobody likes a hassle. If your final pitch is hard to act on, even a little, or your lead finds it hard to get in touch you may lose your sale to someone else out of sheer convenience.


6: Gather Leads
This probably should have been the first step, but you need to gather solid prospective leads to sell to. It means nothing if you have the greatest product in the world and killer sales pitch to back it up, and no relevant people to sell it to. Gathering leads can be tricky, but made much easier by programs like Macroleads that help you organize, streamline, and even somewhat automate the process.

How Contests Can Be A Great Source of New Targeted Leads

Contests can be a great way to grab more leads or prospects, get feedback or testimonials from existing customers, encourage participation or attendance on webinars, and more. And, it’s not like you have to give away a car or something crazy expensive. In fact, often times cheaper giveaways will help increase your conversions even more (perhaps because they think they’ll have a better chance of winning?).

For instance, you can run an ad where you’re advertising a contest for a free drone that you’re selling. Anyone who enters you know is probably a potential prospect, as they’re interested in the drone that you sell. When you do that, you can immediately advertise a special deal you have on them in case they don’t win (and offer to refund if they do) and want to get it right away. The benefit here is that you can get dirt cheap clicks and leads when advertising this way (on places like Facebook), all while building up a very targeted list (we’ve built up some big mailing lists and businesses this way at a fraction of the cost of what our competitors pay for ads).

You can also use contests as a way to build up your testimonials. Offer to enter customers into a contest when they submit any testimonials or feedback about your product. People love contests, which is why it can be a great way to get them to take action.

So consider using contests to get lots of cheap traffic and leads to check out your offers. Or, alternatively, use contests to encourage testimonials or feedback on your products.

For more help getting targeted leads, check out the WebFire tool here Web Fire.

How to Use a Sense of Urgency to Increase Your Sales: Offering a Limited Time Deal

A sense of urgency can be a great motivator, both in encouraging a sale and in life. To use urgency in business, look at offering limited time deals, especially ones that don't last more than a few days tops.  And if you have an e-mail list, mail them a lot more on the final day with reminders to the deadline.  You'll often get most of your sales on the final day! Countdown timers can be another great way to emphasize this.  The idea is similar to furniture stores that seem to always have sales that end on the weekend... even though we all know they'll probably have another sale in a week or two, we're more likely to buy now if we think there's a sale on it now vs. later.  People like to procrastinate, so limited time deals can get them off their butt to take action.

For example, if you run a gym, you may run a sale on gym membership, where if they sign up over the next 3 days they receive a discount on the total price, or X amount of personal training sessions as a bonus. The time limit creates a sense of urgency, encouraging people to buy that may have sat on the fence or procrastinated otherwise.

One huge marketing tip that we’ve perfected over the years, which has made us a lot of money, is a limited time deal method that we call the 3 Day Money Maker or the 1, 2, 3 Limited Time Offer. It can especially work well if you have an e-mail list and can e-mail them about the special offer.

Here’s how it works. You setup a special offer (ideally either a big discount like 50% or a big bonus to include with it) that only lasts for three days. We typically either start this on a Thursday or Friday and have it end over the weekend on midnight (either Saturday or Sunday night). On the first day, you only e-mail your list once to announce the special deal, provide them with a link to the sales page to buy it, etc.. You then tell them that the deal ends on midnight on X Day (three days from then). You typically will get some initial sales then, but not necessarily a ton. Then on the second day, you send them one e-mail in the morning and one e-mail later in the afternoon or evening. You likely will get few if any sales then, but that’s okay. The third day is where the real magic happens. On the third day, which is the final day of the sale, you e-mail them once in the morning, once in the mid to late afternoon, and once in the late evening. Your subject lines should increase the sense of urgency with lines like “Final Chance – 50% Off Deal Ends Today” and “Only Hours Left to Save 50%” or “Final Warning – Deal Ends in a Couple Hours” (they don’t have to be exactly that, but you get the general idea of making it seem urgent).

The final day, especially the final hour or two, will get A LOT of sales typically, especially in the final minutes of the special offer. In fact, we’ve found that if you leave the offer up until the morning, you can get several sales in the wee hours of the morning that think they gamed you by getting the deal just after it technically was meant to close. Using this method properly exactly as we laid out can make some businesses more money over a few days than they might make in several weeks or more!

Think about how you can create a time sensitive deal where people only have a limited time to take you up on it. The sense of urgency encourages people to buy. If you have an email list, constantly remind people of the deadline, as often the most sales will happen in the last day near the end.

For other cool strategies and tricks to increase your business, check out this book full of marketing and sales tips 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.

How To Optimize Your Content For On-Page SEO

Search engines remain one of the most common tools users are utilizing to find things online, Google of course being the most prominent among them. Search engine optimization is therefore key and making your site visible and getting your content on more eyes. You need traffic to build an audience, and an audience to build conversions. That starts with search engine optimization. There are different types of search engine optimization including off-page and on-page, and the rules vary a little by search engine.

For the sake of this post we will focus on practical ways you can create your written content in a way that optimizes your on-page content for Google.

Choosing Your Keyword

The first step in optimizing any content you write is going to be choosing your “keyword” the keyword is the main word in your text, which you want to stick out to search engines. In other words you want to try and think of a keyword that users searching for what your page has to offer, would type into a search engine. You then must attach that keyword to engaging and relevant content to draw people in.

It's important the keyword is related to the content, makes sense, and provides useful and accurate information, don't use “click-bait” and other deceitful tactics or Google, along with your users, may view you as untrustworthy.

In general, you should try to use “long tail” keywords, or keywords that are written as common phrases or terms people might input into a search engine, that usually consists of four words or more. Before you choose a keyword you'll want to do keyword research. Keyword research involves finding a keyword that is relevant to the content you want to promote, is a popularly used search term, and is easy to rank against the competition. You can use Google keyword research tool or a an automated programs like Web Fire which also tells you how you rank against the competition for your chosen keywords.

Headings, Subheadings, and Plain Text

All of your titles and subtitles should try to include your keyword. Most importantly it should be included in your main heading, and as many subheadings as you can. Your keyword also needs to be incorporated naturally and somewhat frequently (but not too frequently) throughout the body of your main texts. You need to use the keyword as much as you can but essentially without seeming like you're trying to. Because google may penalize you for “keyword” stuffing you don't want to overdo it. In the old days SEO experts used to tell to put the keyword in every paragraph and every sentence that you could, but this is no longer the case.

Many experts recommend a keyword density of 1% or 2% of your entire text bodies, but others say there's really no real rule of thumb.

Images and Alt Text

All content should contain imagery, it makes a post more engaging and for many it just feels more accurate when there's picture in front us to support the text. Relevant images are very important in search engine optimization as well. The “alt text” for instance should be considered. The alt text of in image is simply that let little text caption that pops up whenever you hover your mouse over an imagine.

The alt text of an image plays a role in search engine placement as well and should include the keyword you want to optimize.

Links for Trust and Click-Through

For the sake of search engine optimization every post should have links. There's just something about them that make a page more appealing visually, but they also boost your search engine ranking. Every post, if possible, you should include at least two or three linked references to high authority websites to establish trust.

As you develop more content on your page you'll also want to create links to that as well. Try writing your content in a way that may loosely relate to something you've produced before, and include a link to it. Whenever possible try to get at least two or three links on your page to content you've produced before, as long as its loosely similar subject matter to your current post.

Using Optimized Tools

Optimizing content for SEO is anything but easy. Many times the devil is in the details and it's a lot to remember, but you should get the hang of things in time as you learn more and more. Luckily, there is an easier way. You can also create original, already optimized content using automated programs like Robot Author to save you the time and headache.

How to Improve Your Marketing and Create Hot New Products That Your Customers Already Want

How can you improve your marketing and create new products - products that your customers already want? Simple. Ask for feedback from your customers and see what the common themes are. What do your customers like most about your product? How can you focus on that more in your marketing? What do they believe that your product/service currently lacks? Think about how you can use their feedback to create a new/improved service and offer that to your customers.

For example, perhaps you have a business that creates websites and the common feedback that your customers give is that they wish you also helped rank their site on search engines. You could create an additional service, where for a monthly fee you help rank their website. If you don’t know how to do this yourself, you could always outsource this part, but white label it as your own service - you still make a profit on the service, but don’t need to do any of the work. You can offer this to your current customers, saying that due to their feedback and the demand, you’ve created this service to help them with what they want most.

Ask for feedback from your customers, specifically on what they like most and what they dislike most/wish you offered. Use the feedback, on what they like most, and highlight it in your marketing. With what they like least/wish you did, create an additional or improved service/product and offer it to your customers.

For more great marketing ideas to improve your business check out this book 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!

Why Content Is Still King

One common and popular phrase that has stood the test of time is "content is king" why? Because it has remained true despite hundreds of other factors like SEO practices, social media, and many other modern trends influencing online businesses and marketing. SEO experts have begun to adopt the philosophy that content is the most crucial factor of the ranking of any website.

Despite the fact that the importance of content is emphasized in many high places, too many aspiring online entrepreneurs have not fully understood and embraced this idea. Many will miss out on the benefits that great and original content can bring to a page. There are many to consider.

First of all, though, it is essential to be familiar with what content actually is. There is no short answer to this question. Content is everywhere and it's used in everything. In blogs, posts and articles you can find it along with web content like an “about us” page or a page describing products and services, all of which are part of the page's content. Moreover, the posts on social media accounts are also considered content.

Many companies and businesses think that uploading content regularly and in large amounts alone will improve the visibility of their sites, ranking, and ultimately, sales. It may be true to some extent that posting content regularly is essential, but it is also important that the content produced is unique and engaging to visitors.

Good content performs the following functions:

• Helps in branding of the business.
• Improves the search engine result page (SERP) ranking of the website.
• Increases customer engagement and attracts more traffic to the site.
• Generates leads and sales.

Types of Content

As discussed earlier, content is much more than just words on a website. It encompasses all those materials that are shareable and easily readable by the users, which will lead to the expansion of the customer base and better brand building.

Some types of content might include:

Written Content

Articles, press releases, academic reports, papers, and blog posts are all written material. Many modern types of content have emerged in the last few years, but written content is still considered an essential type of content because it is imperative in publishing different material. Moreover, it acts as a lead magnet and possible sales for a business.

Social Media Content

Social media content has the ability to reach a massive number of people anywhere in the world quickly and easily. All Facebook posts, tweets, LinkedIn posts, and Instagram media is considered to be social media content because it is shareable.

Multimedia Content

The reach of multimedia content has increased manifold. It is imperative to share visual content and even videos to keep your audience engaged. Thanks to rapidly growing video contributors on YouTube and Vimeo, the influence of video is growing. Different types of videos like interviews, teaching videos, product reviews, vlogs, reviews, and gaming videos are being uploaded daily and in heavy volume. These trends are increasing the importance of introducing different types of multimedia content, especially engaging videos.

It's important to discuss these types of content because even though the definition of content has evolved due to advances in technology and modern trends, content is still king. Why? Because it is used in and by all different types of business and all across various platforms. As the internet world of business becomes more competitive, it's becoming more important to use content as a way of spreading your message on any platform.

Customer Engagement

It is imperative that companies and entrepreneurs keep their customers updated and engaged in their business. The content should be unique and engaging for your users. Engaging content draws people and allows your brand to build a stronger bond with the customers. Moreover, good content will be able to attract traffic to your website, even if you have not implemented any other advanced strategy. Overall, it will increase your ranking on search engines, and customer engagement will improve.

Content marketing is a vital part of business success. Companies that have excellent content are naturally more attractive to more inbound links and traffic, and hence the chances visitors buying your products or services will also be on the rise.

The Statistical Importance Of Content

Different researchers and their analysis of the data have shown that content marketing is extremely important in customer engagement, expanding the customer base of a business, and running a successful blog. For example,

• Around 70% of the markets claim that excellent content leads to more engagement with the users.
• Social media content has become highly effective in B2C businesses
• According to a survey, 85% of people prefer brands that have entertaining content like personalized stories, solutions, and experiences.
• Many people find new businesses and companies via Twitter and Facebook.
• Video creators on YouTube have become a huge chunk of social media influencers as their content is seen by millions of people all around the globe.
• Overall, great content is necessary for a successful business, and it is much easier and cost-efficient to produce excellent content. Hence, content marketing is cheaper than traditional marketing, and it generates more leads than conventional marketing techniques.

Producing various types of content and implementing content marketing strategies can seem very complicated and intimidating. Fortunately, there are many programs out there that can help. Robot Author simplifies the process of creating engaging content to attracting more users to your sites.

Understanding the Importance of Schema

1: What is Schema?

Schema is best described as a type of language and coding system. It helps organize the data and shows more relevant results in search engines for the end user. This system began in 2011 and has widely been supported and used by several search engines like Yandex, Microsoft, Yahoo, and Google as an attempt to bring more pin-pointed results to their users.

Schema is often referred to as a markup system that is used to optimized websites. Essentially, it paves the way for search engines to interpret information and show the most relevant results.

Now, if you think that Schema doesn't apply perfectly to your website, you couldn't be more wrong. Schema can offer a variety of features that you perfectly image and optimize to your advantage.

The most surprising thing about schema is that it collects and displays every meager detail about the data you have questions about. For example, if you search for a specific hotel in your area on the Google search engine, you'll see every detail, including opening and closing times, availability, amenities, along with other relevent information that the hotel has for its customers on the Google search page.

2: What Is a Schema in Psychology?

The term Schema was coined by a psychologist named Jean Piaget in 1923, which means a plan or a scheme. He defined Schema as a structured knowledge of a person about affairs, entities, places, and people. Schema is more or less a map or blueprint that allows us to learn and gain knowledge more effectively. It helps people gain new knowledge on new subjects with greater ease.

As you build on the knowledge of people, places, entities, and events, things begin to make sense as we build a foundation with something similar to schema. In other words schema is a way to make things easier to learn by continually building on foundational knowledge. Consider your cellphone for instance. You know how to use the smartphone you have now because it follows a similar frame work to older models you had in the best. Once you have the frame work in place it becomes easier to build on that knowledge over time as cellphones became more complicated the new technology was easier to learn.

Schema is learning and the psychology could be best described as the building of knowledge through time and experience. Each experience we have prepares us for the next one, and incorporates more information into your schema.

When setting up your schema for your website you are assisting the end user in obtaining informative results about your website.

3: what’s the importance of Schema?

1: A website's schema clarifies to the search engine what you business is all about. Schema markups used by the websites are more visible and engaging than those without markups. And also makes the page eye-catching and informative with relevant snippets and images.

2: Schema markup assists you in the management of your business brand, when you change your brand name or add contact information like name, phone number, address, etc. it will let the search engines know and update accordingly.

3: If you are using a Schema markup to optimize a website, the search engine will recognize your business and will help the users by providing them the most relevant result for their search.

4: Schema markup optimizes the website and contributes to the rank of a website among top competitors. It also provides additional support to the users, which allows them to decide whether a website has what they want or not.

4: How does Schema affect Search Engine Optimization?

The use of the schema technique for SEO has countless benefits. It is important to use it on a perfectly tailored data structure within the efficiently formulated website that contains unique content. It takes the way your content is indexed and relays it to the end user in a way that is most helpful to them. When carried out the right way, you'll see an increase in traffic and user engagement. Schema markup constitutes a good chance to get your website ranked higher than those of your competitors.

5: WebFire:

So how do you create your own schema? It can be complicated when trying to set it up from scratch, however, you can make setting up a Schema easy! Shawn Casey and Brian Koz are two of the top internet marketers online today. After spending over $100k, they developed the most powerful SEO tool on the web known as Web Fire which is comprised of 22 SEO tools developed to optimize and rank your website. One of these tools walks you through the entire set up of a schema for your website. Take all the guess work out and get started today creating your schema today. Web Fire

How to Create Repeat Customers Using Future-Use Coupons

How can you encourage customers to make their second, third, and fourth purchase with you? How can you entice them to keep coming back and buying from you, changing them from a once off customer to a regular? Future-use coupons are one great strategy to employ to incentivize customers to make that next buy.

So how do future-use coupons work? When customers make a purchase, you give them a coupon for a dollar value or percentage off their next purchase. This is called a “future-use” coupon. It encourages your customers to come back and purchase from you again, and keeps you in their mind. You can even make receiving the coupon dependent on spending a certain amount, to encourage customers to spend more per sale.

For example, if you have tennis shop, you could have an offer where if they spend over $100 today they get $25 off their next purchase of $100 or more. Not only does this give an incentive for your customers to spend $100 now, it also gets you an additional $100 sale next time they come in wanting to use their coupon.

So encourage customers to come back to you with “future-use” coupons, where, if they spend a certain amount with you today, they get a percentage or dollar discount next time they make a purchase with you.

Want more great tips on customer retention and turning your clients into repeat purchasers? Check out this book 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!

How to Convert More Sales By Using The Power of A Guarantee

Offering a guarantee is a great way to make it easier for customers to buy. It takes the risk out of the purchase for them, as it gives them an out if they don’t like the product. Psychologically, it also gives them confidence in your product - as why would you be offering a guarantee if you weren’t confident in your product? Now, to be clear, make sure you do offer a great product before you whack an awesome guarantee on it!

For example, if you have a mattress company, you could offer a guarantee and word it like this: “Try our mattresses risk free for 30 days - In the unlikely event that you’re not 100% satisfied with your mattress we will give you 100% of your money back.” A guarantee like this takes the risk out of buying for your customers and gives them confidence in your product. Most people won’t take advantage of the guarantee and the amount of returns you’ll have versus the increase in sales will be well worth it.

And having said that, it’s often best to be fairly laid back on your guarantees. If you have crazy fine print or rules to claim the refund, you’ll just encourage chargebacks, piss off your customers (potential future buyers), etc.. It pays to be nice and laid back to an extent.

So consider offering a guarantee that takes the risk out of the purchase for the customer (make sure you have a good quality product that you’re willing to back). Make your guarantee bold and visible, and the amount of extra sales should far outweigh those that make use of the guarantee.

For other tips on increasing your sales, check out his book: 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!

How To Reach Out To Local Business Leads

For many people, their businesses are their primary source of income and the way they provide for their families. In order for a business to continue generating a steady source of income, and to grow, a business needs to seek new clients. Anyone who's been in business for a day can tell you how competitive it is. Your customers have plenty of businesses to choose from so you have to go out and find them. It's hard to be found by new customers, but luckily in the age of the internet we have thousands of platforms and means to advertise and market ourselves.

There are many ways to start with lead generation and it can be done through platforms like Google and social media. Many businesses also like to use a landing page along with other methods to generate leads. Using landing pages effectively can be a great way to gather leads, but first you have to get your leads to visit them.

Whether your business is online or offline both avenues are great for getting the word out about what your business is doing. Many believe multimedia marketing is only for the big dogs in the business, but local companies have many avenues before them as well.

1: Paper Publication Advertising

If you're trying to draw in certain groups or demographics, local magazines or newspapers may be the way to go. This is a great way to reach people locally and to reach a specific audience since magazines and paper publications that operate by subscription will cater to a certain audience. By using local publications you also have a higher probability of reaching people in the neighborhood. Even in 2020 there are still ways to be effective in newspaper advertising as well.

2: Online Paid Ads

Pay per click and similar methods of online advertising are still alive and well and with customizable tools and targeting options, ads on platforms like Google, Instagram and Facebook are becoming better than ever. These platforms allow you to set custom budgets and running times as well as specialized goals and targeting options. Social media is ideal for reaching customers because you can reach out to potentially millions or even billions all over the world, but you can narrow them to those who are most likely to take an interest in your business. Local businesses can utilize this incredible option as well, since the ads programs allow you to also target your customers geographically and may even be able to track local behaviors like store visits. Many businesses are using social media to advertise their business as well as to generate leads on platforms like Facebook. Online ads are the ideal way to reach out to potential clients and customers as well as prospective leads globally, nationally, and yes, locally, at the click of a button.

3: Google

Google is the most widely used search engine in the world. While the platform allows you to potentially reach millions or perhaps even billions of customers all over the world, it's also ideal for gathering local leads and clients as well. Did you know? More than half of smart phone users locally find services on Google by simply typing a business or service name then the words “near me” into search engines to find what they need locally. Optimizing your business webpage, landing page, and social media page as well as local results is an ideal way to find the people you need locally. All local entrepreneurs should consider optimizing their listings on Google My Business.
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4: Business Cards

Local businesses are still often relying on tried and true methods, and where the modernization of the digital age hasn't rendered these methods obsolete it has in many ways improved them. Online websites like Vistaprint make it easier than ever to print paper promotional materials like business cards and flyers to help you get the word out in person when the times comes. Design is made easy by online wizards or cheap freelancer services, and if you prefer not to wait for shipment you can even pick them up at your local Stores that offer this service.

Business cards are still a tried and true method for networking and reaching out to local clients and should be carried on you at all times. Often business owners have complained of networking and business opportunities arising in daily conversation, only to realize they had nothing to give the potential client who may have been to rushed to take down a number. Business cards are still a great way to make people aware of your business, social media pages, web pages, and may even be a great way to draw local traffics to your leads pages.

5: Direct Mail

Many in the business world still have mixed views about direct mail marketing, but it is certainly still effective even as a means of lead generation. It takes some work and research but you can market and reach out to leads effectively through direct mail marketing and it is an assured way to reach out to local leads since you know all your recipients are in the neighborhood. Direct mail marketing may not be as effective as it used to be, but many businesses are still using as effective way to expand their client base.

6: Automated Programs

One thing that's making life easier for business owners of every size and stripe, is the development of software that automates and streamlines the process. Programs like Macroleads allows you to organize your leads and reach out far more effectively to potential clients, all while saving precious time.

How to Sell People Without Selling to Them? Using Case Studies in Your Marketing.

Social proof is a great way to help sell your product. A testimonial from a satisfied customer can sometimes be more effective than you, yourself, talking about your offer. A great way to make your marketing less “salesy” while still being powerful is to include case studies from people who have used your product/services.

For example, instead of talking about how people need to buy your SEO service, write up an article, blog post, or Facebook post on how one business went from no rankings to #1 rankings and more sales in under 2 weeks with a handful of easy tweaks... and then talk about the process and what your service did. A handful of readers will naturally want to reach out to you to have you do the same thing for them.

This same method can even be used to write blog posts, articles (even ones you can submit to the media), videos, etc. on top of ads you can make. For instance, you could have an article on “how one household decreased their energy costs by 38% with a couple simple tweaks,” and then you can describe what was done, how your product(s)/services helped, etc.. Naturally some people will want to do the same.

So think about how you can use case studies to explain your service/product, and the results customers can achieve, and then do this through articles, blog posts or Facebook posts.

For more great marketing tips to increase your sales, check out this book: 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!

How To Position Your Offer To Increase Sales

In many cases it can be a wise idea to offer multiple similar packages when selling something. However, instead of offering drastically different offerings, which might make your prospects hesitate more due to not being sure which option to get, you can offer similar options where the “value buy” seems like an amazing deal.

For example, let’s say that you’re selling an SEO service to help websites rank better. If your main offer is a done for you package for $997 where you fix up their site and offer some basic consultations for them too, that can normally seem like a lot of money to some people and can make them hesitate more on if they should buy or not. However, you could offer three options where the “basic” package is for $897 and only includes a report where you identify the issues but don’t fix it for them, the “most popular” package is for $997 and includes identifying and fixing all the issues on top of three free consultation calls, and the “elite” package is for $1,997 and includes everything in the most popular package but also includes unlimited consultation calls for a month.

What this does is that almost everyone thinks that the middle, “most popular” package is the best deal. It’s only a little more than the basic package, but it includes a TON of extra value. Whereas the “elite” package is twice the price but only has some extra consultation calls that most people think they’ll never use. All of a sudden people perceive the $997 option as being cheap and a great deal! The other options aren’t meant to necessarily get sales. They’re simply meant to help make your main offer stand out more.

And by literally writing something like Basic Package, Most Popular, and Elite Package next to the options, you can help them differentiate between them even more and gravitate towards the Most Popular one.

You just have to be crystal clear with them (in bold colors and / or graphics) what the best or most popular options are, and really make it seem like it’d be dumb not to go with the offer you want them to take.

This also has the added benefit of making your “most popular” or “best” option seem cheap when it’s only a bit more than your basic package. If you didn’t have your basic package, they might think that your offer is expensive, but when they see it as being only a tinge more than the basic, their mindset changes from “that’s too expensive!” to “that’s only a bit more than this basic offering here … what a deal!”

So consider offering multiple packages like a Basic, Most Popular, and Elite Package where the value of the Most Popular one seems huge in order to make more people gravitate towards it and see it as a crazy good deal.

For more great marketing and positioning tips to increase your sales, check out this book: 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.

How to Increase Your Prices and Boost Your Business’s Profits

People often overlook this very simple, very easy way to increase their business’s profits: increase your prices. Most people tend to undercharge for their services, so try increasing your prices, as a test, and see what happens. Funnily enough, most people perceive something that is higher priced as being of higher quality, which can encourage people to buy your product or service. As you increase your prices, you’re also receiving more per sale, increasing your profit margin. Take this strategy a step further and target higher value clients.

For example, if you run a business coaching company, and you currently charge $200 an hour for your time, increase your rates to $1000. With the perceived higher quality and value in your coaching, target businesses that make a lot of money vs. those that are barely getting by. In this example, one client would be worth 5 of your clients in the past. Not only have you raised your hourly rate, but you’ve decreased the amount of work you need to do to earn the same amount of money.

An interesting example we’ve had before is when we’ve sold courses or software for $7 vs. $497 vs. $997+. Although the $7 price gets the most conversions, the $997 price would almost always make tons more money. You just have to make sure you do a good job of showing the value!

So test out this simple tip and try increasing your prices and targeting customers who have more money to spend on your product/service.

For more easy ways to grow your profits and increase your sales check out this book: 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.

How Taking Action Can Get You Leads

Instead of waiting for leads to come to you, go to them! Many people just build an opt-in page or a squeeze page and wait for leads to sign-up or reach out to them - so instead of waiting for people to find your store and buy from you - actively go out and find prospects.

Look for questions that are being asked, which are relevant to what your business provides, on forums, Q&A sites (like Yahoo Answers or Quora) and social media such as Facebook and Twitter.

Now take a couple of minutes to answer those questions, making sure you provide value first and foremost. This will help you gain extra exposure for your business, help build you up as an authority in your niche, start to build trust between you and possible customers and potentially land you some sales.

For example, if you have an SEO service, look for questions on the best ways to optimize websites. Then you could leave an answer such as, “Here are 3 tips I find work well…(insert your tips here). If you’re after more information, I help people with their SEO, through information and doing it all for them, and here’s a link to an article I wrote listing 17 tested ways to improve your search engine optimization.” You’ve already given great information and value in your answer, making people more likely to click through to your site.

Another example would be if you were a chiropractor, you can find people complaining about back pain and offer a couple tips that you think might help them, followed by an offer to stop by your clinic for a free initial adjustment or consultation.

Or if you were in the weight loss niche, you could find people asking questions on the best ways to lose weight, give them a few tips, and then link to a longer video or blog post of yours mentioning even more tips perhaps with an offer to sign-up for a free newsletter, which can be used to try to drive them into your main offer.

One last example, of an awesome way to go to leads instead of waiting for them to come to you, was when I first started out online, I decided to just be an affiliate for some diamond sites (where I’d earn 5% to 15% per sale through my link). I would search the internet for leads of people asking questions on diamonds, trying to see if they found a good deal, etc., and then offer to do a free analysis for them. I would often times end up finding better deals through one of the sites I was an affiliate for (sometimes I’d even have a coupon or discount through the site), pass on my affiliate link to the specific diamond, and make a nice commission when they bought it. All this was done while coming off as being a super nice guy helping them out (even if I mentioned that it was an affiliate link).

Don’t underestimate the power of going to leads instead of waiting for them to come to you! In fact, it’s important to note that this doesn’t just have to be done with consumer leads. You can apply the same methods to finding other businesses to partner with, for instance, and proactively reaching out to them to try to land a deal. Or even proactively going out to leads in the media to see if they’d want to run an article or story on something that you’re an expert in related to your niche. Even taking just an hour or two a week doing this can have huge benefits for your business.

Although you can manually search for leads out on the internet, if you get serious enough about this technique, there are tools out there like WebFire.com that can help you do this and more.

Go looking for leads, instead of waiting for them to come to you. Look on forums, Q&A sites (like Yahoo Answers) and social media (such as Facebook, Twitter, etc.) to find questions being asked that are relevant to your offer. Answer those questions, providing good value, to increase your exposure and potentially make sales.

For help with finding leads after what you offer, you can check out a demo of WebFire's tools here and grab a special deal!  Web Fire

How Contests Can Be A Great Source of New Targeted Leads

Contests can be a great way to grab more leads or prospects, get feedback or testimonials from existing customers, encourage participation or attendance on webinars, and more. And, it’s not like you have to give away a car or something crazy expensive. In fact, often times cheaper giveaways will help increase your conversions even more (perhaps because they think they’ll have a better chance of winning?).

For instance, you can run an ad where you’re advertising a contest for a free drone that you’re selling. Anyone who enters you know is probably a potential prospect, as they’re interested in the drone that you sell. When you do that, you can immediately advertise a special deal you have on them in case they don’t win (and offer to refund if they do) and want to get it right away. The benefit here is that you can get dirt cheap clicks and leads when advertising this way (on places like Facebook), all while building up a very targeted list (we’ve built up some big mailing lists and businesses this way at a fraction of the cost of what our competitors pay for ads).

You can also use contests as a way to build up your testimonials. Offer to enter customers into a contest when they submit any testimonials or feedback about your product. People love contests, which is why it can be a great way to get them to take action.

So consider using contests to get lots of cheap traffic and leads to check out your offers. Or, alternatively, use contests to encourage testimonials or feedback on your products.

For more help getting targeted leads, check out the WebFire tool here Web Fire.

How To Reach Out To Local Business Leads

For many people, their businesses are their primary source of income and the way they provide for their families. In order for a business to continue generating a steady source of income, and to grow, a business needs to seek new clients. Anyone who's been in business for a day can tell you how competitive it is. Your customers have plenty of businesses to choose from so you have to go out and find them. It's hard to be found by new customers, but luckily in the age of the internet we have thousands of platforms and means to advertise and market ourselves.

There are many ways to start with lead generation and it can be done through platforms like Google and social media. Many businesses also like to use a landing page along with other methods to generate leads. Using landing pages effectively can be a great way to gather leads, but first you have to get your leads to visit them.

Whether your business is online or offline both avenues are great for getting the word out about what your business is doing. Many believe multimedia marketing is only for the big dogs in the business, but local companies have many avenues before them as well.

1: Paper Publication Advertising

If you're trying to draw in certain groups or demographics, local magazines or newspapers may be the way to go. This is a great way to reach people locally and to reach a specific audience since magazines and paper publications that operate by subscription will cater to a certain audience. By using local publications you also have a higher probability of reaching people in the neighborhood. Even in 2020 there are still ways to be effective in newspaper advertising as well.

2: Online Paid Ads

Pay per click and similar methods of online advertising are still alive and well and with customizable tools and targeting options, ads on platforms like Google, Instagram and Facebook are becoming better than ever. These platforms allow you to set custom budgets and running times as well as specialized goals and targeting options. Social media is ideal for reaching customers because you can reach out to potentially millions or even billions all over the world, but you can narrow them to those who are most likely to take an interest in your business. Local businesses can utilize this incredible option as well, since the ads programs allow you to also target your customers geographically and may even be able to track local behaviors like store visits. Many businesses are using social media to advertise their business as well as to generate leads on platforms like Facebook. Online ads are the ideal way to reach out to potential clients and customers as well as prospective leads globally, nationally, and yes, locally, at the click of a button.

3: Google

Google is the most widely used search engine in the world. While the platform allows you to potentially reach millions or perhaps even billions of customers all over the world, it's also ideal for gathering local leads and clients as well. Did you know? More than half of smart phone users locally find services on Google by simply typing a business or service name then the words “near me” into search engines to find what they need locally. Optimizing your business webpage, landing page, and social media page as well as local results is an ideal way to find the people you need locally. All local entrepreneurs should consider optimizing their listings on Google My Business.
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4: Business Cards

Local businesses are still often relying on tried and true methods, and where the modernization of the digital age hasn't rendered these methods obsolete it has in many ways improved them. Online websites like Vistaprint make it easier than ever to print paper promotional materials like business cards and flyers to help you get the word out in person when the times comes. Design is made easy by online wizards or cheap freelancer services, and if you prefer not to wait for shipment you can even pick them up at your local Stores that offer this service.

Business cards are still a tried and true method for networking and reaching out to local clients and should be carried on you at all times. Often business owners have complained of networking and business opportunities arising in daily conversation, only to realize they had nothing to give the potential client who may have been to rushed to take down a number. Business cards are still a great way to make people aware of your business, social media pages, web pages, and may even be a great way to draw local traffics to your leads pages.

5: Direct Mail

Many in the business world still have mixed views about direct mail marketing, but it is certainly still effective even as a means of lead generation. It takes some work and research but you can market and reach out to leads effectively through direct mail marketing and it is an assured way to reach out to local leads since you know all your recipients are in the neighborhood. Direct mail marketing may not be as effective as it used to be, but many businesses are still using as effective way to expand their client base.

6: Automated Programs

One thing that's making life easier for business owners of every size and stripe, is the development of software that automates and streamlines the process. Programs like Macroleads allows you to organize your leads and reach out far more effectively to potential clients, all while saving precious time.

How to Market Your Business

Businesses of any kind can be quite challenging. There is a lot of saturation and variation in different industrial sectors. It all requires careful research and cautiously formulated strategies. To ensure the success of your business, it is necessary to make your brand stand out from competitors through effective promotion strategies.

Here are the crucial steps in marketing your new business:

Conduct market research

Market research is a crucial component in establishing a marketing strategy for a new business. It includes collecting data about the market in which you are going to establish your business. The data is thoroughly analyzed to determine the needs and requirements of potential customers, prime locations for the business, and the estimation of the budget and pricing of the products and services.

Moreover, market research can also include sales predictions, monitoring latest market trends, and studying the business models of your competition to make sure you adopt the good strategies and discard the bad practices.

Market research can also include conducting surveys, focus groups, competitive analysis, and other valuable research tools.

Profile your target markets

It is inefficient to target a general audience to promote your products or services. Trying to shoot in the dark this way will consume tons of energy, time, and money. Instead, you should focus on a particular segment of society that you know would be interested in your business.

For example, expensive and luxurious items target the upper class, and so the promotion should be executed in a grandiose way.

Segmentation of the audience can be narrowed by numerous factors:
• Location
• Age, gender, income, profession, and qualification
• General lifestyle of the customers like social class and values.

Promote your unique selling proposition (USP)

The markets have become heavily saturated in different parts of the world with businesses of various kinds. However, every company usually has a vision and an aim behind it, which distinguishes it from its competition. A business must identify its unique selling proposition (USP) and promote it heavily among its expected customers to make sure they buy the products from you and not from your competitors. USP is the reflection of your business uniqueness, knowledge, and special skills.

USP of a business can be developed by keeping in mind the following things:
• What is the aim of your business?
• What is the unique thing about your products or services?
• Why should the customers come to you and not to similar businesses like yours?
• How are your products or services going to benefit the customers?

Develop your business brand

Every business, whether large-scale or small-scale, must have a brand that consists of an attractive logo, stylish design and colors, and a unique tagline that reflects your business and aim. A smartly designed brand will connect your customers immediately.

Select Marketing Platforms

There are many avenues in which you can promote your business. There is a myriad of options available for business marketing like business websites, social media platforms like Facebook, Twitter, blogging, flyers, posters, online giveaways, paid media advertisements, and, of course, word of mouth. Most of these options should be utilized by all new businesses for successful marketing in different sectors of society to expand the customer base.

Set Objectives

Every marketing plan must have a goal in mind. These goals should be specific, measurable, appropriate, and achievable within a time frame. A well-thought budget should be allocated to the marketing team of your business so they can utilize the resources available to them appropriately.

While setting the marketing budget, you should keep in mind that marketing is the backbone of your business and so the budget must encompass the following things:

• Development of the business website and its maintenance.
• Implementation of SEO strategies
• Branding which includes logo and flyer designs
• Advertisement printing
• Salary for the marketing team.

Establish a loyal customer base

Returning customers are one of the essential parts of any business. If your customers are satisfied with your products and services, they will keep returning to your business and generate good word of mouth. It is important to get feedback from your customers and keep improving and maintaining the quality of your business to encourage loyalty among the customers.

Monitor and review

Once you have started a good marketing campaign for your business, it is important to monitor the review of the marketing activities after a certain period of time to find out if your strategies are working or not.

Usually, businesses should review the marketing plan every three months. Once your company has established its roots in the industry, you can create a new plan or review the old one whenever a new product or service is launched. The review process includes assessing the sales, general perception about your business, and determining which marketing tool is working the best for your business.

Online Marketing Made Easy

If you follow these steps, you can market your business successfully. However, people with no experience in marketing and business might find some of these strategies to be overwhelming. Even if that's not the case you can get new leads using Domain Lead Pro.

Why You Need Content For Your Site And Social Media?

There is no doubt about the fact that unique and attractive content is an essential part of your website and social media profiles. Excellent content, along with a well-thought out social media marketing strategy, will help your website stand out in the crowd and attract more users to your brand.

Initially, it may seem a straightforward and smooth process to write content for your website as you have to add a few pages and blog posts to your website. In actuality, the writing process is time-consuming and even exhausting to some people. Your content must be adequately planned and written for your site and social media page. You need to content to draw the right viewers in.

The quality of content primarily determines the success of a website. Other factors like design, theme, multimedia, and any others that influence the website play a secondary role. The content on your site should be done with aftermarket research and follow a reliable keyword research plan.

Content Is Used In All Things

It should go without saying that content is the most critical part of the web because it is used everywhere and for everything. Compelling content is important to increase ranking and traffic of your site. Some of the advantages of different types of content are:

• Good content increases click-throughs
• Unique and engaging web content increases the ranking of the site and improves conversions
• Attractive content like stylish images with authentic written information is necessary for good social media marketing
• Content of blog posts that is captivating maintains readers interest.
• Verified and accurate content establishes trust and bonds with customers, brands, and other companies.

Content Builds Trust

Content is one of the many ways to exhibit your business’ integrity and credibility. As a result, the audience will begin to trust your products or services, and sales will increase. By producing great content thhat reassures the customers that you're the real deal, you can set your brand apart and attract more consumers.
Building trust through good content is an excellent content marketing strategy which can be implemented in the following ways:

• Ask a renowned person related to your industry to write for your website.
• Try to get a guest post on a respected newspaper, magazine, or blog.
• Ask customers to give feedback on your website and social media accounts.
• Hire an influencer to promote your product with your content. Nowadays, many social media influencers, especially on Instagram, are doing this kind of promotional activities.

Content Creates Loyal Customers

Regular updates are necessary on your website, so providing free information to the audience of your website and social media accounts builds loyalty among the customers. If you provide valued content to your audience, they will be happy with your brand as their time spent in your business will not be wasted. As a result, whenever you publish content, your followers will keep checking in with your site and social media.

Content is important for SEO

Google’s algorithms of SEO have evolved a lot in the past few years. They have become more determined in removing any bad quality content from the top SERPs and keeping the best quality content on the top. Search engines, like Google, are continuously updating their algorithms and crawling the web to improve the quality of the search results for the user.

Google rewards fresh and up-to-date content. Hence, it is important to keep uploading new content on your website and updating the existing content as well to maintain a firm grip on the SERPs. Moreover, search engines penalize the pages which are full of keywords and using a single term too many times. It is important to produce SEO-optimized content for better ranking of your website.

Content on Social Media Improves Customer Service

Social media has bridged the gap between businesses and consumers. You can give instant replies to any of queries or feedback of the customers on social media. With time and proper social media marketing strategy, the business social media pages expand their reach and can connect with more potential customers. However, it is only possible if the content on your social media profiles is exceptional and attractive for your targeted audience.

If you are interested in producing great content for your website and social media accounts, it doesn't have to be hard. The process can easily be outsourced and automated. Programs like Robot Author are available to help.

Why Title Tags are Important for Ranking Your Website

Anyone who owns a website and publishes original content on it wants to see the site ranked higher on Google and other search engines. While many may believe that writing a top-quality piece of content, publishing it, and promoting it is enough to make the website successful, it is certainly not. In this era of fierce competition when thousands of websites are competing for the same kind of audience.

In such a competitive environment, SEO practices play an essential role in website ranking. According to Moz – a renowned SEO software – title tags are the second most crucial factor for ranking your website after the content. Title tags can be the make or break factor in the success of your website. Optimized title tags are essential in boosting the ranking of your website as well as increases its traffic. Many programs like Web Fire can also help websites in writing unique titles and content to enure the website is ranked higher. Sometimes, the ranking might be higher, but the clicks can still be low due to bad or unattractive title tags.
This article discusses all of the important information about title tags and why they are vital in the ranking of a website.

What is a Title Tag?

Title tags are not much different from the titles in books and magazines, except that the title helps in the ranking of articles on the search engine results page (SERP). An attractive title that follows SEO standard will always rank higher. Title tags are displayed on SERPs as the clickable text for the keyword searched by a user. They provide an accurate and brief description of the content.

Usually, Google displays 40-60 characters of a title tag. Therefore, it often recommended keeping the title tags under 50 characters so that it is fully displayed by the search engines, and readers are more likely to click.

Importance of Title Tags in Ranking of a Website

Title tags are one of the most critical factors in helping search engines getting familiar with the content of your website. Moreover, the title is the very first impression that people will have on your website.

Title tags are relevant in ranking your website due to the following reasons:

High Ranking on SERPs

The title tag of your article will determine its rank on the search engine result page. The more attractive and better it is, the higher it will be ranked, which means a large number of people are likely to click on it.

A Unique Title Tag

A unique title tag will help search engines like Google to understand the uniqueness and credibility of the content. As a result, your content will stand out from the thousands of web pages present on the web, and the website will be ranked higher.

Promotion on Social Network

Social media platforms like Facebook and Instagram use the title tag of an article to determine what to show when that page is shared. Hence, a captivating title tag is vital for the promotion of your website.

How to write good Title Tags?

Now we are familiar with the importance of good title tags. We also will want to learn about standard SEO practices to write engaging title tags.

Keep an Optimum Length of Title Tag

A long title is cut off, and ellipsis is automatically added by the search engine. You should keep the title under 60 characters long. Moreover, avoid capitalizing the title as some users may find it difficult to read, and it will dramatically limit the number of characters to be displayed.

Do not add excessive SEO keywords

The primary keyword should not be used excessively as it is a bad SEO practice. For example, a title like “Buy clothes, best clothes available, discounted clothes” is not a good title as it overemphasizes the keyword "clothes." These types of the title are often flagged by the search engines for inappropriate uses, so you should avoid them.

Write a unique title for each page of the website

Unique titles are essential in distinguishing the content of pages and attracting new users. Sometimes, it is not possible to write a completely unique title since millions of pages are already on the web on various topics. However, modern tools and code-based templates are present, which can help you in writing an engaging title tag.

Write important keywords at the start

Keywords that are at the start of a title tag have more impact on the search ranking. Moreover, people are also more likely to read the first few words of a search result, so it is highly recommended that you write the keywords at the start of a title tag to attract more traffic and rank your website higher.

If you have a website and want to make sure you have the best title tags and SEO optimiztion you should consider programs like Web Fire. You'll be able to root check out any issues with your website and substantially improve its SEO rankings.

How To Unban Your Banned Facebook Advertising Account

There is nothing more frustrating than going to run a Facebook ad and seeing it disapproved or banned completely. Even worse is when Facebook deactivates your ads account as a whole. People experience this with their business and personal accounts all the time. It can be devastating, especially if you can't get back online. Still, if your account has been banned from running ads, it may not be the end of the world.

New or Reinstated

The First step you will need to take is to figure out what's going on and with which account. If your Facebook business account has been disabled, you may simply be able to create a new one and try to be careful in the future. If your personal Facebook account has been disabled, however, there may be something going that is much more serious. Creating a new personal Facebook account for ads will probably not be possible since Facebook is usually very meticulous about tracing duplicates.

First Things First, Visit The Ads Manager

Before you do anything, you will want to visit your main marketing control center on Facebook, the Facebook Ads manager for business. Once you're in the Facebook Ads Manager, you should see a yellow bar at the top that indicates your account is no longer active. This box should contain a link that you can click. Once you click, it should guide you through a series of instructions and questions that you guide you through the process of reinstating your account.

Alternatively, you can also go all the way up to the support center, which may be hard to spot at first. It should appear in the top-right corner at a "?" logo. A scroll-down menu will pop out. Navigate to the bottom of the screen where it says you need "more help" and contact customer support.

Check Your Email

If for some reason you're not seeing this yellow bar and the Facebook ads manager isn't working for you, check your email. Check both your spam and your inbox folders to see if Facebook contacted you there. This email, too, should contain a link guiding you through the process.

Go Directly To The Source

If neither of the above options are working for you, you can still appeal directly to Facebook, depending on the nature of your concern. If your Facebook ads account was simply restricted, for example, because it was flagged for suspicious activity, you can visit this linkand follow the steps there to contact Facebook directly. Meanwhile, if your account was disabled completely, you can contact them here.

There is a real possibility that Facebook may have been wrong, or we simply made a simple mistake that Facebook may understand. Simply explain your situation politely and diplomatically, and with as much information and detail as possible. If you word your appeal right, you may get your ads account back in business.

Prevention is The Best Medicine

Having your Facebook ads account disabled for any reason can be disastrous, and a downright business nightmare. It may not be the end of the world, but if you can avoid this ordeal, do so at all costs. Prevention is usually key, and you should consider the following points to stay in business and on top of your Facebook ads game:

-Familiarize yourself with all of Facebook's guidelines and Ad policies, any violations could get you cut off the platform completely, and you don't want that!
-Have a legal expert draft your privacy policy, refund policy, terms & conditions, and custom disclaimers. They are required, well-written ones are a plus
-Landing pages, in most cases should include your business name and contact information
-Optimize user experiences. Don't advertise sites full of pop-ups, broken links, or poorly structured text that provides them with a poor experience
-Don't publish ads that are spammy, clickbaitish, or even borderline offensive
-Always make sure all info is 100% accurate and true in all your content
-Once your account is reinstated (if disabled), try to use a different payment method from the old one in order to avoid an accidental penalty from Facebook, and having to go through this again.

Since you're already doing advertising on Facebook, you should definitely check out this free trial of Automated Ads where you can automate your Facebook advertising as though you have a pro ad manager but without the need of paying a fortune!

How To Optimize Your Content For On-Page SEO

Search engines remain one of the most common tools users are utilizing to find things online, Google of course being the most prominent among them. Search engine optimization is therefore key and making your site visible and getting your content on more eyes. You need traffic to build an audience, and an audience to build conversions. That starts with search engine optimization. There are different types of search engine optimization including off-page and on-page, and the rules vary a little by search engine.

For the sake of this post we will focus on practical ways you can create your written content in a way that optimizes your on-page content for Google.

Choosing Your Keyword

The first step in optimizing any content you write is going to be choosing your “keyword” the keyword is the main word in your text, which you want to stick out to search engines. In other words you want to try and think of a keyword that users searching for what your page has to offer, would type into a search engine. You then must attach that keyword to engaging and relevant content to draw people in.

It's important the keyword is related to the content, makes sense, and provides useful and accurate information, don't use “click-bait” and other deceitful tactics or Google, along with your users, may view you as untrustworthy.

In general, you should try to use “long tail” keywords, or keywords that are written as common phrases or terms people might input into a search engine, that usually consists of four words or more. Before you choose a keyword you'll want to do keyword research. Keyword research involves finding a keyword that is relevant to the content you want to promote, is a popularly used search term, and is easy to rank against the competition. You can use Google keyword research tool or a an automated programs like Web Fire which also tells you how you rank against the competition for your chosen keywords.

Headings, Subheadings, and Plain Text

All of your titles and subtitles should try to include your keyword. Most importantly it should be included in your main heading, and as many subheadings as you can. Your keyword also needs to be incorporated naturally and somewhat frequently (but not too frequently) throughout the body of your main texts. You need to use the keyword as much as you can but essentially without seeming like you're trying to. Because google may penalize you for “keyword” stuffing you don't want to overdo it. In the old days SEO experts used to tell to put the keyword in every paragraph and every sentence that you could, but this is no longer the case.

Many experts recommend a keyword density of 1% or 2% of your entire text bodies, but others say there's really no real rule of thumb.

Images and Alt Text

All content should contain imagery, it makes a post more engaging and for many it just feels more accurate when there's picture in front us to support the text. Relevant images are very important in search engine optimization as well. The “alt text” for instance should be considered. The alt text of in image is simply that let little text caption that pops up whenever you hover your mouse over an imagine.

The alt text of an image plays a role in search engine placement as well and should include the keyword you want to optimize.

Links for Trust and Click-Through

For the sake of search engine optimization every post should have links. There's just something about them that make a page more appealing visually, but they also boost your search engine ranking. Every post, if possible, you should include at least two or three linked references to high authority websites to establish trust.

As you develop more content on your page you'll also want to create links to that as well. Try writing your content in a way that may loosely relate to something you've produced before, and include a link to it. Whenever possible try to get at least two or three links on your page to content you've produced before, as long as its loosely similar subject matter to your current post.

Using Optimized Tools

Optimizing content for SEO is anything but easy. Many times the devil is in the details and it's a lot to remember, but you should get the hang of things in time as you learn more and more. Luckily, there is an easier way. You can also create original, already optimized content using automated programs like Robot Author to save you the time and headache.

Why Does Everyone Lose Money on Facebook Advertising

If you haven't tried Facebook ads already and you know a lot of people who have, you probably don't want to. They're uncharted waters, and many before you have failed. At least once or twice, sometimes even from business professionals, you've probably heard plain and simple that Facebook ads don't work. Everyone who tries just loses their money with minimal results. First, let's dispel that myth. Not everyone fails on Facebook marketing. It is a highly effective platform, but only if you succeed in utilizing it's tools properly.

1. They Don't Test Their Audiences

Audience testing is going to be the very first step you use to build on your Facebook ad campaign success. The target audience you choose through Facebook will vary based on your industry and business type, and who you're trying to reach with your product. Facebook provides many factors to consider when selecting an audience for your first ad:

-Demographics-Based on demographic factors like age, gender, job title, level of education, and more.
-Interests-Audiences hobbies, interests, and likes
-Behaviors-Behavior patterns typically followed like purchases, website visits, and using a certain device

When you first begin figuring out your audience type it will be anything but easy. It may involve some guesswork and gouging your competitors. Audience testing is the crucial element for long-term success in targeting.

How to Test Your Audience

To test your audience, you'll need to create several separate ad sets. In each one choose your targeting factors. For the best gauge of success, create at least 8 to 10 different sets, and monitor each one's performance using your ads manager.

Over time as you monitor the performance of each ad, look and see which ones are performing best, based on your goals. Are your target audiences visiting your page, engaging in your posts, or finally making purchases?

Keep the audiences that perform best.

2. They Don't Utilize Lookalikes and Customs

As some of your ads begin to perform, entering the ads manager will reveal that you can actually create custom and lookalike audiences. To do this, simply visit the audiences tab in your Facebook ads manager. From there, you can select from custom or lookalike audiences.

Custom audiences are more or less "warm audiences" who have already performed some action on your page in a set period of time. You can choose to market your ad to people based on many factors, including those who have engaged in your posts, visited your website, or watched a certain length of your videos. This is a great way to put your ad in front of people who are already familiar with your brand.

A lookalike audience varies from a custom audience in that it is essentially a "smart" audience more or less cloned from a custom audience. Your custom audience requires 100 members or more, before you can create a lookalike audience. Creating a lookalike essentially spawns an audience of people who share similar interests, behaviors, and demographics with your custom audience.

In this sense, once you've established a heartbeat for your ads campaigns and desired audience, it becomes that much easier to find people just like them. That means people just as likely to become loyal customers.

3. The Pixel Isn't Working Properly

Facebook Pixel is a tool you can use to track audiences who visit your webpage and then transmit that info to Facebook, allowing them to update your advertising algorithms. Go to your Pixels tab in Events Manager, click Create a Pixel, name your pixel, enter your website url to find easy set up optins and make your choice. Then simply copy and paste the code provided by Facebook into your website. Once you're done, Facebook ads will track, optimize, and constantly work to improve your ad performance.

Pixels will work to track actions taken on your website outside of the Facebook page, like visits and clicks, sign-ups, and purchases. If you haven't already synced up your website, it's an absolute must. If you are already using Facebook pixels, there's always a possibility the code may not be working correctly. If you've noticed your ads haven't improved over time, or are simply not performing at all, it may be time to troubleshoot your Pixel.

What if All of This Was Easy?

Facebook ads CAN work and DO work, but you have to utilize all of the tools that Facebook has to offer, and you have to manage them effectively. Doing this is no easy task, but you don't have to be a marketing expert to achieve some level of success, but it certainly helps. Fortunately, there is plenty of help for the rest of us who are less than master's in the art of the Facebook ad. Programs like Automated Ads streamline the management of mulitple ad sets and vastly improves your chance of success without losing your shirt.

There's a lot that goes into launching a successful Facebook ads campaign, but fortunately for some of us, you don't have to do it alone.

Want to Charge More for Your Services? And Still Have People Lining Up to Buy From You? Here’s How!

So how can you charge more for your services? How can you increase your price tag and still have customers lining up to buy from you? One easy way is to change your offer from a simple product/service to a done-for-you offer. What does this mean? Check out this example below.

Say, instead of charging $5 to write an article, you instead charge $497 to $997+ to write five articles, create a blog, post the articles up, optimize it for their keywords, and have a custom graphic or two. If you were to outsource a $5 article for $3, the first example only gives you a $2 profit, or if you were to write it yourself, you'd be trading $5 for 30 minutes, at best, of your time ($10 an hour on the higher end if you’re super fast).  However, if you were to offer the second, more premium example, you could outsource the articles for $15, allocate $10 for some custom graphics on Fiverr.com, and put in $25 to $50 to outsource the custom blog with SEO (blogger.com blogs, for instance, can be made in a matter of minutes).  That's a raw cost of $50 to $100 for a $400 to $950 profit. Or, if you were to do the work mostly yourself, you'd be talking about maybe 3 to 5 hours of work, easily putting you in the range of earning $100 to $200+ per hour compared to $10 per hour just selling a $5 article.

So, see what you can add to your offer, or bundle it with, to make it a more premium offer. Or, look at how you can make your offer more “done-for-you.” and price your offer respectively. The kicker is that more people like to buy a premium offer than a basic offer, as it's more appealing and more "done-for-you" than just an item that they'd have to do all the rest of the work on themselves.  And less people offer premium services/offers, so you're competing against less.

This doesn’t just apply to services either, as the same can be done for almost any kind of product out there. For instance, instead of just selling a book on how to lose weight, you could also sell a product or program that gives them daily exercises either through e-mail, a mobile app, software, etc.. So instead of someone just reading how to lose weight, you can make it more easy and “done for you” by literally giving them a way where they simply have to follow the daily tip. Or instead of selling a 50¢ apple at a gas station, one could sell a pre-sliced apple with caramel dipping sauce ready to go for $4+ (even though the raw cost is only a tinge more than the standard apple).

One great example we’ve done is instead of selling a course on how to rank on search engines and get traffic, which would be a challenge to sell even in the $25 to $50 range, we created software that helps do a lot of those tasks for people. And instead of having a challenge of selling a course for $25 to $50, we can charge $997 / year to $2,997 / year much more easily. We’re able to do that because it’s more “done for you” and involves far less time for the end user.

A similar example outside of software was with a real estate investing instructor that we know of who at one point sold several courses on how to invest in real estate. Most of these courses originally were on the lower end of the price point, but she was able to turn those “books” into “webinar trainings” and online courses and charge closer to $997 on up, but she didn’t stop there. She was able to partner with one of us to create software that helped do what she was teaching and sold it for around $4,000 a pop. But she still didn’t stop there. She then took all her teachings and tools and basically made an offer that would be as hands free as possible for the user. That was accomplished by setting up an offer where you’d be able to purchase a $25,000 package where you’d get on a bus with others, tour dozens and dozens of homes in a day that they already did the math on and knew were awesome deals, and then be able to make offers on the spot with bankers, agents, mortgage brokers, etc. all right there with you in one place. Granted, this wasn’t for the average mom and pop investor, but for some big investors, including overseas ones looking to take advantage of the U.S. market at the time, this was an opportunity to jump into it as hands free as possible. And they were willing to pay for it.

An interesting twist on making any offer more premium or done for you is that it doesn’t have to always start with your own product or service! You can find existing service providers or products out there, see how you can make them better / more “done for you,” and then try to either form a partnership with them or just use the outsourced provider to fulfill the work for a service. A few simple tweaks to their package / offer and sales pitch can turn a $5 offer into a $500 or even a $5,000 one without even having the need to make your own offer from scratch!

Now start looking at how you can apply this to your business. How can you make your offer a premium or “done-for-you” offer by adding more things to your service or bundling your products together to give more value? This then allows you to increase your prices substantially, your premium pricing reflecting your premium product.

Now you have ideas for a premium product, need help getting leads to sell this to? For help with how to get leads to promote your product or service to, check out this cool tool: Domain Lead Pro.

How to Use What Your Competitor is Doing Well to Improve Your Business

It’s time to check out the competition!! In school it may have been called cheating, but in the business world it’s just good old-fashioned market research!
Find out where your competitors are advertising, spy on their sales funnels, and see how you can replicate any of their good ideas that appear to be working well. There are many online tools to find out what ads and keywords your competitors are using. There’s also a couple of basic ways to see what your competitors are up to - follow them on social media and subscribe to their blogs and newsletters. If they have smaller priced items, you may choose to purchase one of their items to see what their purchase process is like, whether they offer upsells, what those are and what their follow up process is to a sale. See what they are doing really well and look for how you can replicate it or adapt it to your business.

For example, if you sign up to a competitor’s newsletter, you can see how they nurture a lead and turn it onto a sale. Is there anything you see in this process that is working well that you can adopt for your business?
Or you may purchase a small item from them and find they are offering a great upsell - is that something you could do?

A simple trick you can do to spy on other offers is to check ads on other sites or on social media like Facebook and just see how many views, comments, likes, etc. they’re getting. If there’s a ton of comments, for instance, it’s likely something you want to look at and see what you could replicate or do better. You don’t have to always start from scratch or re-invent the wheel.

In fact, several of our businesses we originally got the idea from after seeing other ads with lots of views and comments on them, and then checking out exactly what they sold, what their upsells were, where else they advertised, etc.. And then we’d research to try to find out if there were other similar offers and what they looked like.

Often times we would find ways of offering a better front-end product (they wouldn’t even have to be the same type – just something in the same niche or appealing to the same crowds), more or better upsells, better ad copy, different ad sources, etc..

Sure, we’ve also started new offerings not based on anything else other than a random idea we had, but those always seemed to be more risky and more likely to fail from the start. Starting off with a model that seems to at least be working in one way or another is always a good idea! That’s not to say that you have to copy everything exactly as is, but by spying on what others are successfully doing and seeing what you can learn or mimic from them, you set yourself up to succeed far more easily.

So find out where and how your competitors are advertising and what their sales funnels are. Then look at what they are doing well and see how you can replicate this for your business.

For more insights on how to nurture leads and improve your sales funnel, check out this tool here: BizFire's Free Funnel Maker & Analyzer